Mary’s Maids Cleaning Services

Running Head: MARY’S MAIDS Mary’s Maids Cleaning Services Prepared for Vicki Long Keller Submitted by Shunta Dorrough On March 21, 2010 Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Mission Objectives Product/Services Description Situation Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Competitor and Substitutes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Pricing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Channels of Distribution †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Promotion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Promotion Budget †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Official Summary Mary Maids Cleaning Services (MMCS) is a private house keeping administration serving privileged families in Plano, TX. Through liberal human capital ventures, MMCS will surpass our client's desires. We will support the rich single-pay families and prosperous two-salary families. These focused on families will pay a premium for our administration on account of the elevated level of polished methodology and reliability that we offer, not repeated by any of our opposition. MMCS anticipated development rate isâ very high every year with respectableâ profit edges as a level of deals. MHCS will be a locally established business. Before the finish of year one, MHCS will have five extra representatives. There are numerous alternatives for house keeper administrations, yet there is one in particular that stands apart as the best Mary Maids that seems to be. Mary Maids Cleaning Service's crucial to furnish the client with all private cleaning administrations in a naturally stable, totally dependable, and proficient way. We exist to pull in and look after clients. At the point when we cling to this adage, everything else will become alright. Our administrations will surpass the desires for our clients. Mary Maids Cleaning Service's targets for the initial four years of activity include: †¢ To make an assistance based organization whose #1 objective is surpassing client's desires. †¢ To expand our number of customers served by 20% every year through prevalent assistance. †¢ To build up a feasible locally situated business, living off its own income. †¢ The usage of Mary Maids Cleaning Service all the time by in any event 30% of theâ leads that get in touch with us for more data. Item/Services Description Situation Analysis MMCS will offer a wide scope of administrations to the private customer, from general room cleaning to kid/pet debacles which can go connected at the hip. We will be pursuing the upper finish of the market, regularly the well-off whose mate doesn't make some full-memories work however decides to do different things with his/her time, orâ the two salary family who decides not to clean the home themselves. The business will be based out of the CEO Mary Blanktrip’s home office. Between the long periods of 6AM-8AM Mary will work onâ scheduling, gauges, stock, requesting, and client care the board. The home office will incorporate a PC, land telephone line, and a fax machine. From 9AM-5PM Mary will clean homes until extra staff is recruited. Mary Maids Cleaning Service's beginning up costs incorporate gear required for a locally established business (Exhibit 1),â initial legitimate expenses, promoting charges, cleaning hardware and supplies, outfits, and finishes paperwork for worker vehicles. Representative cost is a business vacuum cleaner and arranged brushes, mops, and synthetic concoctions (biodegradable). SWOT Strengths CEO of Mary Maids Cleaning Services was a homemaker for a long time †¢ Mary comprehends the stuff to adjust home, kids, and work †¢ Mary will accomplish this elevated level of administration through broad preparing and a constant learning process Weakness †¢ Major rivalry Molly Maids †¢ New organization to the terri tory †¢ First time entrepreneur Opportunity †¢ MMCS will qualify leads via telephone with gauges †¢ MMCS will orchestrate aâ in house gatherings to give gauges †¢ The business procedure will start through the capability of leads produced from our advertising effort Threats Balancing the entire business (incorporates office paper work and cleaning administrations) †¢ Getting clients to believe new entrepreneur Target Market Mary Maids Cleaning Service will give a private house keeping administration for the upper finish of the market. We will have two objective clients: 1. The rich that doesn't work, however isn't slanted to do housework. To numerous a servant/housekeeper is an image of riches, and this thought represents this gathering of clients. 2. The two-salary family units whose open door costs are too extraordinary to even consider spending time cleaning the house. MMCS offers house keeping to these focused on clients. House keeping ranges from tidying up of standard rooms, for example, kitchen, restrooms, rooms, just as progressively abnormal employments like little fiascos from youngsters and pets. The first is the well-off where just a single life partner works. In spite of the fact that the other companion is at home and has the opportunity to clean, he/she picks not very. This mate would prefer to chip in for an open intrigue association, play tennis and golf, or simply invest energy howâ he/she decides to. They want to clean the house day in an out. To them that isn't charming and they have the cash to pay somebody to do that sort of work. This market has yearly salaries over $200,000 and lives in costly homes. As indicated by Money Magazines Plano has 150, 100 that fall into this class, this gathering dependably utilizes cleaning administrations. The second portion of the market that we are focusing on is the two pay family. In the course of the most recent few decades, the quantity of two-salary family units has expanded. This is to a point where in parts of the nation they surpass one pay families. Our objective client is two salary families whose joined yearly pay is over $125,000. These families don't generally have the opportunity to clean, can manage the cost of a cleaning administration, and decide to recruit an assistance on the grounds that the open door costs are too high to even consider wasting timeâ cleaning their home. These family units are normally age 32-55 and live in houses esteemed over $250,000. As per Money Magazines Plano have 100,000 families that fall into this segment. It is this portion which has huge potential for us. About 80% of double salary family units utilize an outside cleaning administration for a portion of their house keeping as indicated by the U. S. Branch of Commerce. Furthermore, there are some potential clients that MMCS has marked asâ assorted â€Å"well-off† family units. These are families that have the cash for our administrations that don't fit conveniently into the two past classes. Contender Molly Maids have been in administration for a long time and offer administrations in various states. They offer tidying up administrations in all rooms of the home and utilize an organization vehicle. Molly’s is significant cooptation that permits potential clients to see their administrations on the web. They have earned their trust with their customers by being in the business so long by offer incredible administrations. They use in any event two2 individuals to clean the home to administer crafted by one another (Molly Maid. com). In spite of the fact that there are bunches of rivals in the cleaning administration space, there is valid justification for this opposition, and request is high. Cleaning administration clients need quality, and not every person in the cleaning administration space offers quality. How frequently when you approach one of your companions for a referral do they disclose to you they have been utilizing a lot of various organizations and they presently can't seem to discover one that they are genuinely content with. The private house keeping market is adjusted predominately by autonomous organizations. There are be that as it may, a couple of huge establishments. Private administrations are partitioned into two or three distinct classes, house keeper or housekeepers, cover cleaners, window cleaners, and an assortment of different administrations that are required on a less regular premise. We charge a premium for our administrations, and individuals are eager to pay to get our unbeatable degree of polished methodology, reliability, and tender loving care. We give the most charming experience conceivable. Value |Exhibit 1 | |Start up Requirements | |Start-up Expenses 300. 00 | |Legal 50. 00 | |Stationery and so on 200. 0 | |Brochures $200 | |Insurance $500 | |Uniforms $100 | |Cleaning Equipment $800 | |Office Furniture $100 | |Communication Equipment $100 | |Computer Equipment $1,500 | |Magnetic Car Signs $75 | |Cleaning Supplies $200 | |Other $0 | |Total Start-up Expenses $3,925 | References